ComScore Reports Traffic to Leading German Sites for June: Summer Holiday Spending Drives Traffic to Travel and Retail Sites

By: Jamie Gavin

ComScore, a leader in measuring the digital world, today released its report on Germany’s top Internet properties and top gaining properties for June, based on data collected through the comScore World Metrix audience ratings service.

In June, Google was the most visited property in Germany,attracting 22.8 million unique visitors. Google reached 69 percent of the total German online population and recorded an average of 40 visits per visitor over the course of the month – almost double that of any of the other Top 10 ranked properties. Microsoft Sites and eBay remain the second and third largest properties, growing slightly in June to increase their total traffic to 17.8 million and 17.4 million unique visitors respectively.

Travel and retail sites proved to be the biggest gainers in the Top 10, boosted by the onset of the summer holiday season. Online catalogue specialist Karstadt-Quellewas the fastest growing top 10 property, increasing traffic by 11 percent from 10.7 million to 11.8 million unique visitors. It was closely followed by Otto Gruppe, which enjoyed an increase of 9 percent from 11.4 million to 12.5 million unique visitors, driven by traffic to online shopping and travel booking sites, Hermes and traveloverland.de.

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

The Mozilla Organization was the overall fastest gaining property among the Top 100 – driven by updates to and the continued uptake of its Firefox Internet browser in June – increasing traffic by 56.6 percent from 4.5 million to 7 million unique visitors.

Travel and retail sites also had a strong showing in the top gainers of the Top 100.  The TUI Group was the second-fastest growing German property by a narrow margin, increasing its traffic by 56.5 percent. This growth was driven by traffic to its online flight and hotel booking sites, flylococ.de and itur.com. Expedia Inc., the parent company to some of the world’s leading travel sites, enjoyed the third-fastest growth in June. The property increased total traffic from 2.6 million to 3.4 million unique visitors, a 33-percent growth. Mair Gruppe, another travel property, experienced 20-percent growth from 1.8 million to 2.1 million unique visitors.

*Ranking based on the top 100 German properties in June 2007.

** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes.  comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI.  comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia.